Unauthorized Concert Rocks IKEA Store

On February 15th Orange County rocker Will Crum and his band were able to sneak their music equipment into a IKEA and performed a 3 song set in one of the kitchen sets before being shut down (via Laughing Squid). I'm a big fan of improv and I belive that there is a marketing opportunity here for IKEA too. Think about it, what if they embraced Will Crum and invite him and fellow rockers for a couple of gigs at the store. Sure, it would take some of the fun out of it, but what if the customers didn't know? I'm sure someone would upload the videos to YouTube and you would have great WOM. Either way, fun video. Also see Will tell the story about how they escaped below.