Sunday, April 26, 2009

Buzz Watch: Honda Insight

I'm a big believer in branded entertainment and sponsored content as the future of interactive advertising and marketing. While advertising agencies have been doing cool commercials like the one embedded above for a long time, the Internet facilitates the commercials to spread virally, allow "the making of" videos as well as allow the piece of creative to act as a starting point for conversation about the brand.

No comments:

Post a Comment