Sunday, June 14, 2009

Buzz Watch: BMW Art of Driving

BMW launched a neat new advertising campaign, Art of Driving, earlier this year using a BMW Z4 Roadster as a paintbrush on a canvas the size of a football field. The campaign builds on the historical association BMW has developed with cars painted by artists such as Andy Warhol and Roy Lichtenstein. BMW has a long tradition of iconic Art Cars designed by artists Andy Warhol, Frank Stella, Roy Lichtenstein and Robert Rauschenberg. The Art Cars are part of an ongoing effort for BMW to enlist artists to use the cars as their canvasses. But it seems BMW still has a thing or two to learn about viral marketing. Several of the YouTube videos I found online were not working anymore, they had been removed, probably flagged by BMW, who wanted people to go to their site to see them. However, found the following video, which, for now, seem to still be working...

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