Exclusive Video of Michael Jackson's Hair On Fire in 1984 Pepsi Commercial

Usmagazine.com has exclusive, never-before-seen footage of Michael Jackson's Pepsi commercial accident, filmed in L.A.'s Shrine Auditorium on Jan. 27, 1984 (embedded above). On the sixth take, things went horribly wrong: The fireworks erupted too early, igniting Jackson's head in flames. Jackson is at first unaware he's on fire, and continues dancing. The resulting burns are, supposedly, what started his addiction to pain-killers. Talk about a video that will go viral. Poor guy.