Wednesday, December 30, 2009
Lexus L Studio - Mixes Contemporary Art and Autos
In this excellent piece of branded entertainment, Artists deconstruct a Lexus, then use the parts to build their own amazing works of art. BMW has used online video featuring artists and cars for a long time, but Lexus has found an own story to tell and the website for the campaign L Studio is very scaled back and classy, which is the way to market an exclusive automobile. Well worth checking out. BTW, my company Viking's work with IKEA on Easy To Assemble was named as one of five best branded entertainment deals of the year for 2009 in Ad Age. Very happy about that. And last, but not least, Happy New Year!