Google Sponsored? Ninja’s Unboxing Nexus One

Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. Readers familiar with this blog will recognize the film as the work of Patrick Boivin (born 1975), a self-taught and fiercely independent filmmaker from Canada. Is it Google-sponsored or not? Who cares? That's the beauty of this new form of online (branded) entertainment.