Exclusive Video of Michael Jackson's Hair On Fire in 1984 Pepsi Commercial

Usmagazine.com has exclusive, never-before-seen footage of Michael Jackson's Pepsi commercial accident, filmed in L.A.'s Shrine Auditorium on Jan. 27, 1984 (embedded above). On the sixth take, things went horribly wrong: The fireworks erupted too early, igniting Jackson's head in flames. Jackson is at first unaware he's on fire, and continues dancing. The resulting burns are, supposedly, what started his addiction to pain-killers. Talk about a video that will go viral. Poor guy.

Michael Jackson is Dead - What Really Happened?

The King of Pop, Michael Jackson, died in Los Angeles at the age of 50 on Thursday afternoon, after suffering a suspected cardiac arrest, reports in LA Times and elsewhere say. A city official confirmed his death. Call him a freak if you want, but he was a great artist and a modern legend. The circumstances of Jackson’s death remain unclear. Law enforcement sources said to the LA Times that Los Angeles Police Department robbery-homicide detectives have opened an investigation into the death, though they stressed that there is no evidence of criminal wrongdoing.