Unfortunately, they don't allow you to embed it :-( but here's a link to where you can watch it on Coldplay's website. Although the label/band did not allow it to go viral, safe to say, it's pretty cool stuff created by visual artists Shynola. The film will be shown at ODEON cinemas across the UK from July 22nd, where it will be programmed in front of both Bruno and The Proposal.
