Saturday, December 12, 2009

Avatar - A Transmedia 3D Adventure?

Avatar premiered in London over the weekend and will hit theaters here in the US next week on December 18th. I saw a 3D preview on a Panasonic 103 inch screen at DMW's and Variety's Future of Film Summit last week, it was impressive, but didn't blow me away. The latest trailer (embedded below) gives a better idea of what the film is about. 3D adds another dimension to the experience, but the story is still the most important aspect of the movie. I think Jim Cameron gets that and he is more focused on using technology to tell the story in the best possible way, or rather a "symphony of narratives" as Jeff Gomez of Starlight Runner Entertainment puts it in an interview I did with him earlier this year. It will be interesting to see if he is successful with that aspect of Avatar, and if, for example, the video game will be as good as everyone is expecting the movie to be....

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