Wednesday, December 9, 2009

Subaru and DC Shoes - What Infomercial? reminds me of the fact that bad ass is just… bad ass. But there is more to it. The video below shows how well integrated branded entertainment can be just... entertaining. DC Shoes' website is very much like a media hub for all things cool (I wish Subaru's website was just as good.) I'm sure that this didn't just happen, but it looks so natural when you go there, doesn't it. BTW, the video below is approaching 10 million views on YouTube alone! Spoke to My Damn Channel's Rob Barnett about branded entertainment today as well, he gets it and I think he has built a wonderful platforms for brands to do cool stuff, like the IKEA-sponsored web series Easy To Assemble that my company Viking Digital Media has done the interactive and social stuff for. Stay tuned to see more of this in the future. At DMW's and Variety's Future of Film Summit yesterday, it seems like filmmakers are increasingly open to this as well and I think all this will come together nicely in 2010 and bottom line is -more great content for viewers to enjoy.

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