Jarritos Flavor City and Gears United / Arists United are two of the latest examples from California of user/fan-generated art competitions for brands as an integrated part of their online marketing mix. I'm a big supporter of these initiatives as a way to engage the creative community and support independent artists. The Jarritos competition is already over (check out the winning submission here), but the Gears United is competition is still on with $35,000 worth of prices up for grabs!
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