Wednesday, February 29, 2012

What Does TED and Aliens Have in Common?

A lot it turns out. Actor Guy Pearce plays cybernetics pioneer Peter Weyland in this imagined TED Talk from the year 2023. The video is a viral promotion for the upcoming Alien prequel Prometheus, directed by Ridley Scott, trailer below (via Laughing Squid). This is smart branding for both TED and 21st Century Fox of course, as well as smart and entertaining content marketing. I'll get tickets to see this in the movie theater for sure to get the "big" experience, will you? This will be an event movie for sure!

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