Artists Gear Up in the Flavor City

Jarritos Flavor City and Gears United / Arists United are two of the latest examples from California of user/fan-generated art competitions for brands as an integrated part of their online marketing mix. I'm a big supporter of these initiatives as a way to engage the creative community and support independent artists. The Jarritos competition is already over (check out the winning submission here), but the Gears United is competition is still on with $35,000 worth of prices up for grabs!

IKEA, Easy To Assemble and Spärhusen

Easy to Assemble - Illeana Douglas' web series sponsored by IKEA - is one of the first interactive projects that Erlend Wilhelmsen and I are in charge of under the banner of our new company Viking Digital Media (the official website will be launched next week). Season 2 premiered first week of October and the feedback has been fantastic. OMMA recently called it "one of the most successful branded media projects ever appear online" and this is just the beginning. The spin off web series, Spärhusen, is also getting a lot of attention and features Keanu Reeves as an eclectic record producer. We have many other exciting projects in the works and invite you to take a ride in the viking ship with us to the future of marketing! Check out the videos below.

Interns at Crispin Porter + Bogusky Had a Fun Summer

The ad agency Crispin Porter + Bogusky in Miami has a creative way to pay for their interns, while making it a prestigious gig - make clients bid for their services. Winning bid this summer - $17,655! The interns produced this hilarious video, proving that they can do much more than fetch coffee and have fun too!