Lexus L Studio - Mixes Contemporary Art and Autos

In this excellent piece of branded entertainment, Artists deconstruct a Lexus, then use the parts to build their own amazing works of art. BMW has used online video featuring artists and cars for a long time, but Lexus has found an own story to tell and the website for the campaign L Studio is very scaled back and classy, which is the way to market an exclusive automobile. Well worth checking out. BTW, my company Viking's work with IKEA on Easy To Assemble was named as one of five best branded entertainment deals of the year for 2009 in Ad Age. Very happy about that. And last, but not least, Happy New Year!

Spärhusen - A Swedish Spinal Tap?

The second episode of Spärhusen, a spinoff from the IKEA sponsored web series Easy To Assemble, is now online. It's a Spinal Tap for the web about the almost great band of Sweden. It features Keanu Reeves and the band can actually play. I took the picture above at the Easy To Assemble premiere the other week.

IKEA, Easy To Assemble and Spärhusen

Easy to Assemble - Illeana Douglas' web series sponsored by IKEA - is one of the first interactive projects that Erlend Wilhelmsen and I are in charge of under the banner of our new company Viking Digital Media (the official website will be launched next week). Season 2 premiered first week of October and the feedback has been fantastic. OMMA recently called it "one of the most successful branded media projects ever appear online" and this is just the beginning. The spin off web series, Spärhusen, is also getting a lot of attention and features Keanu Reeves as an eclectic record producer. We have many other exciting projects in the works and invite you to take a ride in the viking ship with us to the future of marketing! Check out the videos below.